Richardson, TX, USA and Showa-Cho, Yamanashi, Japan, October 16th, 2023 – Kito Crosby, a global leader of the lifting and securement industry, is proud to announce the launch of its new, unified corporate brand.
Der strategische Zusammenschluss der Kito Corporation und der Crosby Group, der im Januar dieses Jahres bekannt gegeben wurde, hat das Fachwissen und das Erbe von zwei Branchenführern vereint und eine stärkere Organisation geschaffen, die in der Lage ist, Innovationen voranzutreiben und die Branchenstandards zu erhöhen. Die Marke Kito Crosby vereint das Beste aus beiden Unternehmen und stärkt ihr gemeinsames Engagement für Sicherheit, Qualität und technologische Fortschritte.
“We are thrilled to unveil our new brand, a symbol of our two legacy businesses combining as one team with a single mission and vision,” said Robert Desel, CEO of Kito Crosby. “This corporate identity serves as the focal point for all of us as we come together to best serve our valued channel partners and end users.”
The brand embodies a dedication to reliability, innovation, safety, and quality, serving as a hallmark for the industry. Kito Crosby supports customers with a wide range of products and services used to make lifting, rigging, transporting, and securing operations safer and more efficient. The new brand fortifies the company’s position as a one-stop solution provider for all lifting needs.
While unveiling the new brand, Kito Crosby has also launched a new mission, vision, and corporate values for the company’s 4,000 employees. . The corporate brand serves as an umbrella for Kito Crosby’s leading product brands such as Kito, Crosby, Harrington, Gunnebo Industries, Peerless, and others. The product brands remain unchanged and Kito Crosby will continue to invest in these for a safer and more productive lifting and securement industry.
“The unveiling of our new brand, mission, vision, and values marks a pivotal moment in our journey,” said Robert Desel. . “With this strong corporate identity, our portfolio of powerful product brands can flourish – continuing to build on our long-standing legacy of pioneering technologies and solutions. We are proud to join together with our employees, channel partners and the entire industry to ‘raise your world’.”
About Kito Crosby
Kito Crosby is the global leader of the lifting and securement industry it pioneered, and for which it continues to set the quality standard. With global engineering, manufacturing, distribution, and operations, the company provides a broad range of products and solutions for the most demanding applications. . Kito Crosby’s people, products, solutions, and service have innovated the lifting and securement industry for more than 250 years. Together we lift and secure the world today, for a safer, stronger, and more productive tomorrow.
