CeMAT 2011 in Hanover a complete success
KITO on hand with products and Japanese flair
Whoever visited the CeMAT, the world's leading intralogistics trade fair, between 02 and 06 May 2011 and stopped in at the KITO stand in Hall 12, Stand C40, could sense the atmosphere: an interplay of wide-ranging products, product innovations and Japanese flair. At its stand spanning 130m², KITO had placed everything on display that had made this Japanese maker of hoisting equipment successful and ultimately so well known throughout the market.
That this was well received was already evident on the first day of the fair, as could be seen in the numerous visitors to the stand. Visitors exhibited great interest in the electric hoists, hand chain hoists and lever hoists, and particularly popular was the ER2, with its adjustable inner workings, for instance the ER2 with smooth speed-adjustment or the hoist with the high lifting speed of 24.5 m/min. The new products also included the block and tackle in an explosion-proof version.
In addition to this, there was also the CB Time Saver, an absolute world first, that brings the hoist more quickly into position in idle operation; and the ER2 Wind-Hoist with 690 V, designed for wind turbines, was the rave of many visitors. But the absolute highlight was the EQ, a worldwide premiere, available either as an entry-level model or as an economical addition to the ER2. During the fair, a total of 26 EQ devices were sold to German dealer customers.
On the opening day of the trade fair, Jörg Bode, Minister for Economics, Labour and Transport for the German Land of Lower Saxony, stopped by the KITO stand during his tour of the trade fair - his only stop in Hall 12. Frank Klohr, Managing Director of KITO Europe, offered the minister a guided tour of the stand and explained the products to him. The minister showed great interest in the items on display, particularly the TWER2M twin-hook electric chain hoist. Suspended from each hook was a tub filled with ice. Resting in the ice were bottles of beer – a special application indeed. Naturally, the minister promptly noted that the beer was not a Hanover brand. A comment to this effect was heard straight away.
On Wednesday, the third day of the fair, KITO invited guests to a stand party. At 6:00 p.m. Frank Klohr opened the event with the words: 'KITO has certainly been banging its drum loudly since the fair began. Tonight, we want to underscore this fact with a Japanese tradition.' And with that Masa-Daiko, the Japanese drummers' ensemble, provided a fantastic confirmation of his pledge. The traditional Japanese compositions and works, impressively performed under the direction of artist Masakazu Nishimine, kept an audience of 120 guests spellbound.
Japanese drummers' ensemble Masa-Daiko at the KITO trade fair stand: a total of 120 guests
were captivated by the traditional Japanese compositions and works performed for them. Photos: KITO
The stream of visitors was a steady one throughout the trade fair. In general, it became apparent that many visitors simply could not pass KITO by. Numerous trade journalists also visited the stand to coordinate future media relations and were given press information KITO had prepared for them for use in their coverage of the trade fair.
Of course one can hope that the same level of interest will remain unabated even after CeMAT.
For 75 years, Kito has been producing and developing products for the lifting and transport of loads. In 2006, in order to concentrate on the European market, the firm founded Kito Europe GmbH, based in Düsseldorf. Kito serves the German market through its dealers and partners. Developing user-specific transport solutions together with its customers, Kito provides them with support from project planning right through to commissioning, making it a strong and dependable partner. The 24-hour service provided by Kito's authorised dealers, its rapid availability and closeness to the customer represent both a responsibility and a commitment.
KITO HEBEZEUGE: Mit Sicherheit das Original
Photos at: www.kito.net/presse/pressefotos
Photo credits: Kito Europe GmbH, Düsseldorf
KITO EUROPE GmbH
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Tel. +49 (0) 211/528009-0
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