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News • Kito with a new brand presence

KITO with a new brand presence

KITO Corp AG, a family-led, listed company based in Tokyo will, from now on, present itself worldwide with a new logo and a modified corporate design

,in recognition of the successful further development of its strategy and business in the international market. The previous logo has been replaced by a word trademark, intended to underscore the strength and high design standards of the company. Frank Klohr, CEO of KITO Europe GmbH, a subsidiary of the KITO Corporation, based in Düsseldorf: “We have actively restructured our portfolio and have done a great deal to improve the structure, areas of business and the creative potential of the company. Kito is confidently expressing all this with its new brand presence. This also includes the slogan: KITO. Mit Sicherheit das Original - to be sure, which is not part of the logo, but part of the product image communication. The product colour scheme in the corporate design is used in a unified, matching, up-to-date form, corresponding to the company’s presentation. In line with the culture and strategy of our firm, the new brand presence is therefore being implemented in the context of worldwide strategic continuity.”

The new logo as a word trademark, to underscore the strength and design standards of the firm KITO.

The new logo as a word trademark, to underscore the strength and design standards of the firm KITO.


About KITO

For 75 years, Kito has been producing and developing products for the lifting and transport of loads. In 2006, in order to concentrate on the European market, the firm founded Kito Europe GmbH, based in Düsseldorf. Kito serves the German market through its dealers and partners. Developing user-specific transport solutions together with its customers, Kito provides them with support from project planning right through to commissioning, making it a strong and dependable partner. The 24-hour service provided by Kito's authorised dealers, its rapid availability and closeness to the customer represent both a responsibility and a commitment.

KITO HEBEZEUGE: Mit Sicherheit das Original

Photos at:


Photo credits: Kito Europe GmbH, Düsseldorf



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